2-PAGE EDITORIAL SPREAD FOR A LUXURY HOME MAGAZINE
ABOUT THE CLIENT:
LEV Designs— LEV Designs is a Design-Build Architecture Firm based in California that specializes in designing luxury, customized dream homes.
PROJECT
Design a 2-page magazine spread for a luxury home magazine and write the copywriting content for the submission.
CHALLENGES
The Client wasn’t sure what he wanted, so I created a custom Client Discovery Questionnaire for him to complete. His answers helped me isolate and identify project goals, so that I could effectively articulate his message.
We started writing in a narrative style, and the copy was growing, but then the Client changed his mind and wanted a “lighter” feel; hence, less copy. That is when my copywriting took a massive editing chop-chop.
PROJECT RESULTS
Overall, the design and copy of the magazine spread turned out well. Ultimately, the FINAL COPYWRITING VERSION turned out to be one sentence. Yes, it’s a rather long sentence, but it’s just one. The Client preferred using only 1 photo for the 2-page spread instead of multiple photos.
COPYWRITING DRAFT & FINAL VERSION
FINAL copywriting version
Completing over 180 projects, at LEV Designs we never lose sight of what is truly important— you, our client.
FIRST COPYWRITING DRAFT
If You Can Dream It, We Can Build It.
A unique approach to luxury, custom-tailored homes.
The dream for this home focused on a modern traditional style. Breathtaking 360-degree views, sleek glass wall panels, and contrasting brick walls create an intriguing, unique, and inviting living space.
The attention to detail is an effortless flow of timeless grace and beauty, seamlessly transitioning from bold, refined large corner windows— to delicate ambient lighting and alluring asymmetry.
At LevDesigns, award-winning leaders in the high-end building industry, we focus on bringing your dream home to life. No matter the complexity of your dream home plans, our unique approach to building luxury custom-tailored homes and our highly talented team of master architect designers will skillfully translate your home into a reality.
Your LevDesigns luxury custom-tailored dream home is waiting for you to have the best moments of your life.