Posts tagged brand positioning
Blog SEO Content Writing
 
 

ABOUT THE CLIENT:


Adobe Systems
, Private Talent Cloud™ via Upwork. The Private Talent Cloud™ is a select group of Top-Rated, preapproved Freelancers on Upwork who have met the eligibility requirements to work for this Client.


project description:

The Client, Adobe Systems, needed an EXPERT Blog SEO Content Copywriter with a Designer background, so Adobe hired me since I’m an EXPERT Copywriter and Brand Designer.

  • Write 12 Blog SEO Content pages to promote Adobe Express. There will be 12 SEPARATE TOPICS TO DISCUSS/PROMOTE.

  • Write at least three paragraphs for each topic. Each section must have a unique header.

  • Use keywords with a high MSV (Monthly Search Volume) count as part of the headers.

  • Use as many keywords as possible in the content and prioritize the high MSV keywords.

  • The tone of voice is business casual.


FINAL BLOG SEO CONTENT WRITING DELIVERABLES:

  1. BROCHURE DESIGN

  2. CARD DESIGN

  3. COLLAGE DESIGN

  4. CROP IMAGE

  5. DESIGN MEME

  6. EDIT MY PHOTO

  7. INFOGRAPHIC DESIGN

  8. MENU DESIGN

  9. PLANNER DESIGN

  10. RESUME DESIGN

  11. STICKER DESIGN

  12. T-SHIRT DESIGN

 

 

1. BROCHURE DESIGN— BLOG SEO CONTENT WRITING

A Brochure Design That Speaks to You

Contrary to what people might think— print is not dead. Yes, people still use actual paper— the world has not been 100% converted to digital (yet). With the Adobe Express brochure maker app, you can create a professional, unique brochure design in minutes without having a creative bone in your body. Not only is it fast and easy, but the brochure maker is FREE! Choose from thousands of brochure design templates, 2,000 unique fonts, a wide variety of royalty-free Adobe Stock photos, and thousands of design elements— FREE to use forever.

How Brochure Design Keeps Purpose at the Forefront of Your Business

Before you even start your brochure design, you must have brand clarity. For a successful brochure design, you must have brand clarity about your brand purpose, company goals, mission statement, and target audience. Once you have a solid foundation for your brand, your brochure design will be concise, and your imagery will be relevant, thought-provoking, and distinct.  

 

Keep your customers in the know and showcase your services, skills, and core values with a customized brochure design. With expressive brand imagery and powerful messaging, a unique brochure design is an excellent way to strengthen the bond with your current customers and build new connections with your target audience.

 

Tips to Improve Your Brochure Design

Make it easy for your customer to get in touch with you and include calls to action on prominent locations of the brochure design. Brand your brochure design. Branding your brochure design with a specific color palette gives your brand a more professional and cohesive appearance. If you’re on a budget, you can create your Brand Identity Design by simply choosing a color palette from one of the thousands of brochure design templates the Adobe Express brochure maker app offers. The icing on the cake is to upload your custom logo design to complete your brochure design. 

 

With the Adobe Express brochure maker, you can create a beautiful brochure design in minutes for FREE. Access the brochure maker app anywhere you have an internet connection— it’s that easy and convenient. And remember, the Adobe Express brochure maker app is FREE to use forever! Yes, forever.

 

 

2. CARD DESIGN— BLOG SEO CONTENT WRITING

Finally— A Free Card Design App with No Strings Attached

Friday at 5 pm, you forgot to email the company thank you cards. You need a custom card ASAP! You need a professional card design with editing capabilities. And not only that, but you also need to be able to create a card online directly from your mobile phone. And lastly, you need this card maker to be free. Does this free online card maker even exist? Yes, it sure does!

Create the Exact Card You Need with the Adobe Express Card Maker

With the Adobe Express card maker, you can create a beautiful custom card design when on the go via your mobile phone or anywhere you can hop online. You don’t have to be a designer to use the Adobe Express card maker— Adobe Express is for everyone. This online card maker is FREE— no strings attached. No credit card is required to experience the ultra-convenient, custom card maker. Your Adobe Express account is free to use forever. Yes, forever.

 

Customize Your Card Design Until Your Heart is Content

With the easy-to-use edit tools, you can create a gorgeous card design in just minutes. Choose from thousands of design elements and templates to make your card design stand out. Liven up your card design with extra personalization and ditch Verdana and Arial. Your palette only wants the finest now— taste test over 2,000 unique fonts to make your card design exceptional.

 

Level Up Your Card Design Skills

Are you looking to level up your card design skills? Create a theme for your card, add your logo and photography, explore professionally designed templates, or create your layout. Once you finish your design, press the publish button and download your card design directly to your device. Yes, the process is that simple.

 

The Adobe Express Card Maker is a Game-Changer

At Adobe, we understand that you need access to the best creative tools, in the quickest amount of time, at the best price— FREE. Adobe Express— your creative hero for the BEST, most convenient free online card maker.

 

 

3. COLLAGE DESIGN— BLOG SEO CONTENT WRITING

A Collage Maker that Amplifies Your Design and Pairs Well with Coffee

Opening your first coffee shop is exciting and nerve-racking. At least you can say that there are no water leaks in the bathrooms or kitchen. But there is this one task you’re itching to get done and you’re not sure quite how to tackle it. Your Grand Opening is tomorrow, and you need a beautiful Grand Opening poster design collage for your new coffee shop. Here’s the catch— you need this poster design collage by tomorrow afternoon. Is this even remotely possible? — Absolutely! With the FREE Adobe Express collage maker app, you can create a professional poster design collage in minutes!

 

What Makes a Good Collage Design?

To illustrate best design practices to create a cohesive collage design, we’ll use the coffee shop Grand Opening poster collage design as an example. The imagery, color palette, and font should reflect your brand personality. If your brand calls for custom photography, include a photo (or two) of your coffee— remember, less is more. Balance your collage design with enough white space around imagery and text— clutter drowns your message. If you include the date/time, ensure the text large enough to see from a distance. Have enough contrast between your text/copy and paper (so your text will be visible)— this also holds true for imagery. 

 

Spell-check your collage design and have another pair of eyes proofread your poster collage design to double-check your work. If you have a Brand Identity Design established, typically one font family is used. It’s best to stick with one font family when creating a collage design— you can always switch between different font weights of the same font family such as bold, thin, condensed, italic, etc. 

 

The Collage Maker Producing the Perfect Personalized Gift

From a poster design collage to a professional marketing design collage, with the Adobe Express online collage maker, you can also create a unique custom photo collage. Choose from thousands of ready-made collage ma templates, over 2,000 unique fonts, and a wide variety of royalty-free Adobe Stock photos and design elements. A photo collage design is the perfect personalized gift that people really appreciate. Access the collage maker app anywhere you have an internet connection— it’s that easy and convenient. And remember, the Adobe Express collage maker app is FREE to use forever, so have fun!

 

 

4. CROP IMAGE— BLOG SEO CONTENT WRITING

Improve Your Perspective with the Crop Image App

You finally broke up— time to crop the heartbreak from your photos­. Calm your broken heart, and start fresh with the FREE Adobe Express crop image app. It’s all about perspective. All it takes is a different angle and BOOM! — another crop sizing option is available. Do you need your photo sized for Facebook cover art? How about your photo cropped to an Instagram Story size? With easy-to-use edit tools, the Adobe Express crop image app makes it fast to crop your image into the exact size you need without compromising image quality.

 

Become the Drag Queen of the Crop Image App

All about selecting and dragging those handles when cropping your image— and if you get good enough, you become The Queen of Cropping. The steps to crop your image: upload the designated photo, grab the crop tool and select the desired cropping area by dragging the handles— once you are satisfied with the location of the crop selection, you are ready to make your crop. Download your newly cropped image directly to your device. Cropping is made easy with the FREE Adobe Express crop image app.

 

Filters, Animations, Oh My! — the Crop Image App with MORE

More than just a crop image app, the Adobe Express crop image app offers premium photo editing capabilities, too. Enjoy deluxe editing features such as deleting the background from your image to highlight your featured subject, applying filters, and adding animations to create movement.

 

With the Adobe Express crop image app, you can professionally crop and edit images in minutes. Access the crop image app anywhere you have an internet connection— it’s that easy and convenient. And remember, the Adobe Express crop image app is FREE to use forever! Yes, forever, so have fun!

 

 

5. DESIGN MEME— BLOG SEO CONTENT WRITING

Capture Authentic Emotions with the FREE Meme Maker by Adobe Express

All the flavors, bells, and whistles without the hassle of paying full price because the Adobe Express Design Meme app is FREE forever. Click, edit, save, and download— quick, simple, and FREE. It really is that fast to create a meme free with Adobe Express. 

 

A FREE Meme Maker by Creatives for Creatives

Founded in 1982, Adobe is well known for its state-of-the-art design/creative software, high-performing mobile apps, and the ultimate source for trending creative content. Connection and personalization are top priorities for quality relationships, and an effective way to strengthen your relationships is with the Abode Express meme maker. Do you want to send a get well soon card to a friend? How about sending a personalized meme instead? A meme is faster than snail mail. And your perfect custom message will warm their heart instantly. Adobe Express specializes in creativity, so providing only the best meme templates is a given! Choose from thousands of ready-made meme templates, over 2,000 unique fonts, and a wide variety of royalty-free Adobe Stock photos and design elements.

 

A Meme Maker with Composition Quality Control from Top Designers

Have a second pair of "digital eyes" preview your meme design before you press the publish button. Design composition is a breeze when you use the Adobe Express meme maker app. A quality control function, formatted by Top Designers, is built into the meme maker app to ensure your meme design meets the standards for an aesthetically pleasing design composition. Whether on the go, at home, or at the office, the Adobe Express meme maker is a blast and an excellent way to keep connected to friends and family. Happy designing with the most fun FREE meme maker app!

 

 

6. EDIT MY PHOTO— BLOG SEO CONTENT WRITING

Become a PRO Photo Editor in Minutes

Become a PRO photo editor in minutes with the FREE photo editor from Adobe Express. Yes, the photo editor app is FREE to use forever. Other apps offer generic animations, but the Adobe Express photo editor gives you a custom animation design tool to transform your images and text to create an infinite number of unique styles to capture your audience’s attention.

 

Save Time and Repurpose Your Photo on Social Media

Save time with the Adobe Express photo editor and repurpose your customized photo for social media content. Now you have time to walk the dog and admire the beautiful sunset from your front patio. Do you want to resize your photo or add design elements? With the Adobe Express photo editor, choose from over 100,000 ready-made templates, 2,000 unique fonts, thousands of royalty-free Adobe Stock photos, and design assets, or upload your own images and fonts. When you’re ready to save your custom photo, press the publish button, and your photo will download directly to your device. The great thing about the FREE Adobe Express photo editor is that you can access the online app from your mobile phone or laptop computer. Get connected and share your personalized photo with friends and family to keep them updated on Rover’s latest dog tricks.

 

If You Like Photoshop, You’ll Love This FREE Photo Editor

Creating professional quality results in minutes, you will feel like a Photoshop pro. Filters, cropping, text overlay, OH MY! Yes, the Adobe Express FREE photo editor is like a mini-Photoshop app right in the palm of your hand. After mastering the photo editing tools, tasks that you thought were “impossible” such as removing the background from a photo are made easy with the Adobe Express photo editor. Adobe Express wants to make your photo editing experience fun, so that’s why the app is FREE forever. The sky’s the limit with the Adobe Express photo editor design app.

 

 

7. INFOGRAPHIC DESIGN— BLOG SEO CONTENT WRITING

Capture Your Audience’s Attention with a Custom Infographic Design

Instead of clobbering your audience with suffocating blankets of text, present your information with a LIVELIER approach— use an engaging, visually exciting infographic design. With the Adobe Express FREE infographic maker, you can create a professional infographic design in minutes! Yes, it’s that fast and easy.

 

Thousands of FREE Infographic Design Templates

Do you need some inspiration to get started on your infographic design? Scroll through thousands of FREE infographic design templates, 2,000 unique fonts, and thousands of design elements. Choose your infographic design template or create one from scratch. You can upload photos, logos, or fonts from your own collection to the infographic maker app, too. Once you’ve finalized your infographic design, press the publish button and your infographic design will download to your device. Use your infographic design for work presentations to illustrate sequences, procedures, percentages, increases in sales, etc. The sky is the limit with the online infographic maker!

 

What Makes a Good Infographic Design?

The purpose of an infographic design is to visually represent information, data, or knowledge by creating minimalist, appealing graphics in order to present complex information quickly and clearly. Less is more when it comes to infographic design. For example, if you have an infographic that has a sequence of 5 steps, you do not want to write a ton of copy for each step. Your infographic design should be clean and say enough to get the point across— nothing more. If you add too much text, your infographic design will look busy, and your brand message will not be as powerful. 

 

FREE, fun, and fast— it's time to get creative with the Adobe Express online infographic maker! Your FREE professional infographic design is just a click away!

 

 

8. MENU DESIGN— BLOG SEO CONTENT WRITING

Experience New Heights in Dining with a Custom Menu Design

The dreaded 86. It happens to the finest of restaurants— a last-minute change to a dinner course has occurred, and now the menu is outdated. Sure, you could have the servers verbally announce the unfortunate occurrence to each customer, but why do that when you can create a brand-new custom menu design in just minutes? Create a beautiful, upscale menu design for FREE with the Adobe Express online menu maker. In only a few keystrokes, your new menu has been created, printed, and is ready for business. Yep, it's that simple and fast.

 

Choose from Thousands of FREE Templates to Create Your Menu Design

Your best friend asked you to plan her wedding on a modest budget. You have no idea where to start. How about starting with a menu design? If catering is minimal, then a simplistic menu design will be a wise aesthetic choice. Typically, wedding dinner course menus are narrow and petite with minimal text and ample white space. Need some design inspiration? Choose from over 10,000 menu design templates, over 2,000 unique fonts, and thousands of design elements to personalize your menu design for that special occasion.  

 

Make Your Business Relevant— Repurpose Your Menu Design as a Social Media Post

Noon is the PERFECT time to post your custom menu design to social media— people are hungry. Duplicate your menu design artwork file, edit and create a section that features the special of the day. You can resize the image if needed. Click to publish and download the menu design artwork to your device. The last step is to post your new menu design artwork on social media. And remember to write a catchy and clever caption that promotes your services on your menu design. Staying relevant with your customers is crucial— the Adobe Express menu maker can help you create and maintain relevancy with your customers. 

 

 

9. PLANNER DESIGN— BLOG SEO CONTENT WRITING

The Planner Design That Makes Your Life Easier and More Organized

Good organizational habits help tasks run more smoothly. Logically, most of us know this, but sometimes the idea of getting organized can feel daunting. Adobe Express wants to make your life easier by offering a free online planner design to assist with your organizational goals. You can keep your sticky notes (for now). Let’s discuss how a custom planner design will help organize your life. With Adobe Express, you can create any planner design: do-to lists, weekly calendars, meal planners, lesson planners or monthly goals, etc. FOR FREE! Yes, you heard it correctly— for FREE.

 

Customize Your Planner Design Any Way You’d Like

Create a custom planner design for FREE with Adobe Express. Customize your planner design any way you’d like by adding personal photos, messaging, colors of your choosing, unique fonts, or choose from thousands of templates and design assets. The sky’s the limit when you create a planner online.

 

If you’re unsure where to start for your planner design, try a ready-made template. From there, it’s plug-and-play. If you’re on the go and need a planner on the spot, Adobe Express has got you covered! Create a planner online or via your mobile phone. Once you complete your planner design, press the publish design button, and your planner design downloads directly to your device. How fast and convenient is that?

 

Watch Your Life Get Organized and Happy with the Adobe Express FREE Custom Planner Design

The most fun FREE online planner design app that makes your life easier. With a click of a button, you have a beautiful, professional planner design downloaded directly to your device. Share your planner design with friends, family, or coworkers. Put your planner design on your refrigerator or your bathroom mirror. Bring your imagination to life with the Adobe Express FREE custom planner design, and watch your life get organized and happy!

 

 

10. RESUME DESIGN— BLOG SEO CONTENT WRITING

Do People Still Look at Resumes?

Yes, of course, people still LOOK at resumes— but resumes SAVED are the ones that STAND OUT FROM THE CROWD. So, how does one achieve front-line status with over 50 million candidates eagerly waving their resumes around you? With the help of your new best friend, the incredible and FREE Adobe Express online resume maker. Yes, you heard that right— the Adobe Express resume maker is FREE to use forever. With the Adobe Express resume maker, you can create a custom resume design to get you noticed FIRST and FAST.

 

Not Sure Where to Start?

You're not alone— many people are without a formal resume. With the Adobe Express FREE resume maker, the only problem is choosing which resume color you want to use today. have a resume design in every shade of the rainbow if so choose. Adobe Express has thousands of ready-made resume templates that you can customize the design to your liking. Choose from over 2,000 unique fonts and thousands of design elements to personalize your resume. You can also upload any photo, illustration, or font to the resume maker app. To minimize your anxiety, get organized before you start your resume design project— gather your work history documents, photos, or design elements that you want to upload to the resume maker.

 

Brand Your Resume Template and Market Yourself

Use your resume design as a template for other marketing pieces. Acing the interview was easy. They loved your branded resume. Next, you send your interviewer a branded thank you note— sent, done, and looking on-point. Thanks to the Adobe Express free online resume maker, you look polished, organized, and professional. With the Adobe Express resume maker, you can create a personalized brand identity with a designated color palette. Either design your logo using Adobe Express image editor or upload a previously created logo to the resume maker and now you have a complete branding system. Once you get all your branding templates in place, it will save you so much time. And time is money. But the resume app is FREE!

 

 

11. STICKER DESIGN— BLOG SEO CONTENT WRITING

A FREE Sticker Design App Guaranteed to Get Stuck on You

Who says stickers are just for kids? With the Adobe Express sticker maker, you can create stickers online for FREE and repurpose your artwork for social media posts, business cards, web banners, and more! For the parents, you just became the most popular parents ever because now you can make personalized sticker designs for your kids! Create a sticker design with your child’s name and make it a surprise by sticking it on their favorite snack inside their lunch bag. The little things we do show how much we care— your child will notice and love it, I promise.

 

Make Your Event Memorable with a Unique Sticker Design

Do you have a special event coming up? — Maybe a graduation, wedding, birthday, or baby shower? Make your event memorable and create a beautiful custom sticker design, transforming an ordinary water bottle into a keepsake piece. It’s the personalized touches people remember— it shows that you care.

 

How to Create an Attention-Grabbing Sticker Design

Circle, square or rectangular— start from scratch and choose the shape and size of your sticker design or select from thousands of ready-made templates. Are you looking for a personalized font for your sticker design? With over 2,000 fonts available, you’re sure to find a unique font that will make your sticker design outstanding.

 

Keep your design theme consistent in the print and digital space. What’s cool about the online sticker design app is the ability to repurpose your sticker design for other applications. The sticker design created for the water bottles can also be used as a social media post to promote your event. 

 

Level Up Your Branding with the Adobe Express Sticker Maker

Do you have your own business? Level up your branding and add your business logo to customize your sticker design. Apply your new logo sticker to envelopes, gift baskets, and more! Do you need to upload a specific font? We have you covered! You can upload any font with the Adobe Express online sticker maker. How about updating your imagery? Adobe Express offers a wide selection of royalty-free photography to create that perfect sticker design. 

 

The Sticker Maker That is FREE to Use FOREVER

Best of all, the Adobe Express online sticker design app is FREE to use forever. Yes, you heard that right— FREE. Plus, enjoy 2GB of storage with your Adobe Express account. Collaboration tools intend for everyone to work together. Adobe Express is the perfect example of accessibility and collaboration in design. With the free online sticker design app, you can create, download, share, collaborate, post on social or print your artwork. Your imagination is limitless— create the perfect sticker design with Adobe Express.

 

 

12. T-SHIRT DESIGN— BLOG SEO CONTENT WRITING

Jealous of My Custom T-Shirt Design?

Become the envy of all your friends with a one-of-a-kind custom t-shirt design. Your unique style sets you apart from the crowd— express your style with a custom t-shirt design. Your style isn’t limited to fashion. Style is about attitude and personality. With the FREE Adobe Express t-shirt maker app, let your creative fashion vibes flow and your personality shine freely to inspire and create your next t-shirt design.

 

Personality to a T (Shirt)

Do you have a great sense of humor? How about saying that with a t-shirt design? With the Adobe Express FREE t-shirt maker app, you can use an image, illustration, or text to illustrate your unique t-shirt design ideas. Custom t-shirt designs can come in handy for special occasions such as school, sporting, or celebratory events. Nothing says I need a custom t-shirt maker app better than, “Mom, my baseball team needs new team t-shirts made by tomorrow, and I said you’d get them done for us.” Adobe Express saves families, too— did we mention that?

 

Printing Your T-Shirt Design

For best results when printing your t-shirt design, first use artwork (vector illustrations, raster images, or photography) with minimal intricate detailing. Secondly, ensure your t-shirt design has enough contrast with your t-shirt color. For example, if your t-shirt design is mainly white, choose a darker color t-shirt, so your t-shirt design will be visible. For small (t-shirt) runs, the favored choice is screen printing or heat transfer printing. Your t-shirt design (and your budget) will determine the best type of printing that will fit your needs. Clean, minimalistic graphics will print much smoother than an image with insanely small detailing. The point of a t-shirt design is for people to see it— not for people to squint to read it. 

 

Not Sure Where to Start?

Need some inspiration to get started on your custom t-shirt design? Adobe Express has got you covered! Did we mention Adobe Express is FREE to use forever? Yep, free. FOREVER. Choose from thousands of ready-made, professionally designed t-shirt templates, over 2,000 unique fonts, editing tools, and a wide selection of royalty-free Adobe Stock photos— and enjoy 2 GB of storage for FREE. You can tweak the templates as you see fit or start from scratch— it’s all up to you. Import your images and fonts and download the final t-shirt design artwork directly to your device— from anywhere! Use your mobile phone, laptop, or home computer— the accessibility of Adobe Express makes designing fun, collaborative and exciting. And did we mention Adobe Express is FREE?

 
TAGLINE FOR RECOVERY INSIDE OUT, LLC
 

ABOUT THE CLIENT:

Allison Basham, Licensed Professional Counselor, Master Addiction Counselor, LPC, MAC, CAI, CPCS is the Founder/Owner of Recovery Inside Out.


main project description:

Brand Identity Design (and website content copywriting) created for Recovery Inside Out, LLC.


DELIVERABLES INCLUDED:

1. Company Tagline/Slogan— "Where Healing Truly Begins." ⭐️


2. Custom Website


3. Website Content Copywriting for the entire website


4. Brand Story


5. Custom Logo Designs (2 logo variations)


6. Custom Brand Style Guide


7. Custom Brand Photography


8. Custom Brand Illustrations & Graphics


9. Custom Business Card


10. Custom Brand Video (3, 20-second custom videos formatted in 3 different sizes)