Posts tagged brand story
Website Content Copywriting and Brand Identity Design
 

about the client:

Allison Basham, Licensed Professional Counselor, Master Addiction Counselor, LPC, MAC, CAI, CPCS is the Founder/Owner of Recovery Inside Out.


PROJECT Description:

Brand Identity Design (and website content copywriting) created for Recovery Inside Out, LLC.


Deliverables included:

1. Custom Website ⭐️

2. Website Content Copywriting for the entire website

3. Brand Story

4. Company Tagline/Slogan— "Where Healing Truly Begins."

5. Custom Logo Designs (2 logo variations)

6. Custom Brand Style Guide

7. Custom Brand Photography

8. Custom Brand Illustrations & Graphics

9. Custom Business Card

10. Custom Brand Video (3, 20-second custom videos formatted in 3 different sizes)


custom website details:

1. Custom Website: SEO optimization for the entire website, design/layout of the website, web development, SEO Strategy, custom graphics for the website, and copywriting for the entire website.


2. Website Content Copywriting included:

HOME PAGE:
Introduces Recovery Inside Out, LLC.

ABOUT:
The establishment of Recovery Inside Out, LLC and its purpose.

MEET THE TEAM:
Introducing Allison Basham (Allison's Biography)

SERVICES OFFERED:
▪️Individual Therapy
▪️Family Therapy
▪️Parent Consultation
▪️Case Management/Consultation
▪️Treatment Placement
▪️Supervision

SPECIALIZED SERVICES:
▪️Substance Use Disorders (SUD)
▪️Dialectical Behavior Therapy (DB)
▪️Somatic Experiencing®
▪️Certified Psychodrama Healer
▪️ARISE® Interventionist

APPOINTMENTS:
Directs you to the Contact Us page.

PATIENT PORTAL:
This adds a personal touch to the website. The Patient Portal allows the patient to log in, access their account, and perform various secured activities.

FAQ:
I wrote a long list of Frequently Asked Questions and Answers— using the "accordion dropdown feature".

FEES & PAYMENTS:
Allison Basham's Fees & Payment structure for all of her Services Offered— using the "accordion dropdown feature".

WORKSHOP & EVENTS:
Custom calendar showing dates and times of upcoming workshops & events.

BLOG:
Custom blog page.

CONTACT US:
Custom-written content with beautiful custom-stylized brand photography and graphics.

 
BRAND STORY FOR SAN DIEGO ELECTRIC BIKE
 

UPWORK REVIEW: BRAND STORY/COPYWRITING

VIEW BRAND STORY ON SAN DIEGO ELECTRIC BIKE'S WEBSITE

WHAT SPARKED THE INCEPTION OF SAN DIEGO ELECTRIC BIKE

1 man. 

1 bike. 

1 garage.

But this wasn’t any ordinary man. And this wasn’t any ordinary garage--- inside this garage, magic happened.

Pat, a retired Navy Vet, had a gift for converting pedal bikes into electric bikes. Now, this was in 2008--- electric bikes had barely hit the scene. You could say that Pat was “ahead of his time”……a “mechanical genius” of sorts--- he had a knack for developing products that he knew his future customers would want.

Long story short, in 2010, Pat converted a bicycle into an electric bike for his customer, David, and the rest was history! Pat’s work was impeccable--- the best that David had ever seen. Both dedicated to excellence and the desire to be the leader in the “e-bike movement”, it was only natural that David and Pat joined forces and opened up the first e-bike retail location in Solana Beach.

“Hi, I’m Cory. Along with my business partner, David, we are the proud Owners of San Diego Electric Bike. We are so glad you’re here!

In 2018, I officially became a part of the San Diego Electric Bike family and spearheaded the operational side of the company. Pat decided it was time to pass the company torch, so he adopted the role as my mentor and taught me everything he knew about electric bikes. As Pat’s Protégé, I lived and breathed electric bikes for the next 2-years. 

I make it my daily mission to carry on Pat’s legacy of hard work and desire for excellence. Pat’s energy and passion have inspired me to do better--- as a person and as the Owner of San Diego Electric Bike.

I make it my daily mission to carry on Pat’s legacy of hard work and desire for excellence. Pat’s energy and passion have inspired me to do better--- as a person and as the Owner of San Diego Electric Bike.

Leading the operational side of San Diego Electric Bike has given me a tremendous amount of insight as to what my customers want. I am relentless when it comes to discovering new ways of improving the e-bike experience for my customers. It’s important to me that we make our e-bike experience accessible to everyone.

Whether you’re just starting out in your electric bike journey or you’re an Olympian athlete looking to purchase your 10th e-bike, we will patiently guide you through the process of what it means to be an e-bike owner. It’s not just about owning an e-bike--- it’s about living an e-bike lifestyle.”

--- Cory, Owner of San Diego Electric Bike

A PIONEER IN THE E-BIKE INDUSTRY

In 2010, the first factory-made electric bikes made their big debut to the public, and the e-bike movement started gaining traction. San Diego Electric Bike was the first company to ride that monumental e-bike wave, selling some of the first factory-made electric bikes in Southern California. Known for resilience, friendly atmosphere, and extensive experience in the e-bike industry, San Diego Electric Bike is considered a PIONEER LEADER in the e-bike industry. San Diego Electric Bike is honored to hold that title and their dedication to providing the ultimate customer experience keeps getting stronger every year.

WHAT MAKES US DIFFERENT THAN THE REST

WHAT MAKES US DIFFERENT THAN THE REST

We are a FULL-SERVICE e-bike shop. When you buy an e-bike from us, our FULL-SERVICE shop will handle your e-bike’s maintenance, repairs, and warranty work. We even provide a 6-month service package for your e-bike--- FOR FREE!

We make the impossible, POSSIBLE. We do the work that NO OTHER e-bike store can do! Yes, you can call us an anomaly or just SUPER AWESOME! While other e-bike companies are scratching their heads in confusion, we have already scratched the surface to SOLVE your problem and are ready to help you with your NEXT request! We are like the e-bike SUPERHEROES of San Diego!  

WE VALUE OUR CUSTOMERS

Our mission is simple. WE MAKE LIFE EASIER FOR YOU. In everything we do, we have your best interest in mind. We want your experience to be a great one. We take the time to help you select the BEST e-bike that matches your lifestyle, needs, budget, and personality. You can feel confident in your e-bike purchase because we take the time to explain in detail all the different features and options our e-bikes have.

When you shop at San Diego Electric Bike, you can expect top-notch customer service--- guaranteed. Our customers know that they will be treated kindly and respectfully EVERY TIME they see us. It’s why we’ve been around for so long— since 2008. We believe that customer journey consistency is the key to success.

100% SATISFACTION GUARANTEE

It’s our job to find the perfect e-bike for you--- and we guarantee that promise. We guarantee your satisfaction so much that we will give you a 100% money-back guarantee if you are not fully satisfied with your purchase--- no questions asked. How great is that? 

WE ARE A SUSTAINABLE, ECO-FRIENDLY BUSINESS

As an eco-friendly company, we understand it’s important to you to purchase products with the environment in mind. Our company, on a whole, has a minimal negative impact on the environment and our community. Since our e-bikes are electric, no harmful emissions are outputted into the air; thus, we prevent pollution and provide a safer, more eco-friendly mode of transportation. 

HOW “BUYING GREEN” AFFECTS YOU

When you buy from San Diego Electric Bike, you can feel CONFIDENT that you’re supporting an ethical, Green Business--- and that you’re making a valued, responsible and intentional contribution to preserving our environment. 

HOW WE REDUCE WASTE

We reduce waste by buying in bulk, so less packaging is used. We donate used e-bike batteries to a local, small business owner, who repurposes the “good battery cells” to build a backup generator for emergency services in the area in case of natural disasters. 

We have a responsibility to do as much as we can to protect our environment. It’s important to us that you and your family have the most enjoyable experience with your e-bike. We ensure appropriate steps are taken to reduce waste and recycle when applicable. Our goal is to have a positive effect globally and in our community.

OUR COMPANY MINDSET

A little kindness goes a long way. Our core belief of treating our customers with kindness solidifies our company’s foundation of trust and servitude. The knowledge we’ve gained from our experiences with our customers has allowed us to grow exponentially as a company and reinstates our company mindset of “GIVING BACK.” Our mindset of “giving back” carries over into our management style, our business goals, and the way we treat you, our customers. What’s important to YOU is what’s important to us.

THE BENEFITS OF THE E-BIKE EXPERIENCE

The positive benefits of riding an e-bike improve both physical and mental health. It’s about being in nature— enjoying the outdoors— it’s about doing something good for your body, mind, and the environment. E-bikes not only provide a means of versatile transportation, but they encourage curiosity and the willingness to try new things. We want you to succeed in all that you do. If we can help you reach your goals faster (literally!), then we feel like we’ve done our part in positively impacting your life. 

From e-bike purchases and e-bike service maintenance--- to e-bike rentals and stocking up on the latest e-bike gear, you’ll find everything you’ve ever wanted to know about e-bikes when you shop at San Diego Electric Bike. We feel privileged to be your ULTIMATE E-BIKE RESOURCE. 

Thank you for choosing us, San Diego Electric Bike--- The Original E-Bike Shop of San Diego County--- to ride with you on your e-bike journey!   


MISSION STATEMENT

Our mission is simple. WE MAKE LIFE EASIER FOR YOU. Everything we do, we have your best interest in mind. Whether you’re just beginning your electric bike journey or you’re already a professional e-bike enthusiast, we will patiently guide you through the process of what it means to be an e-bike owner.

Solidifying our company’s foundation of trust, servitude, and pursuit of excellence, our core belief of treating our customers with kindness, and the fact that we are a FULL-SERVICE E-BIKE SHOP, are the KEY INGREDIENTS that SEPARATE US FROM THE REST.

We are 100% committed to providing our customers with excellent service and products. Resilient, adaptive, and trustworthy, we are considered a PIONEER LEADER in the e-bike industry--- 14 years and still going strong, we know what our customers want. As our customers change and grow, so do we--- we stay up to date on the latest technological advancements and rigorously test all of our products to ensure you are receiving quality, durable, top-of-the-line merchandise.

It’s all about the outstanding customer experience at San Diego Electric Bike--- it’s our top priority to make sure you have a great one. You can be confident that no matter which bike you choose from at our shop, it will be a GREAT bike at the BEST price--- and delivered with a SMILE! It’s not just about owning an e-bike--- it’s about living an e-bike lifestyle.

GRAMMARLY REPORT

GRAMMARLY REPORT

 
BRAND STORY FOR EPAW--- A SUSTAINABLE, ECO-FRIENDLY PET PRODUCT COMPANY
 
UPWORK REVIEW: BRAND STORY/COPYWRITING

UPWORK REVIEW: BRAND STORY/COPYWRITING

ePaw Brand Story

⭐️ PROJECT DESCRIPTION:

Write a custom Brand Story for ePaw--- A sustainable, eco-friendly pet product company.


⭐️ ABOUT MY CLIENT’S COMPANY:

ePaw is a family-owned company that specializes in eco-friendly, sustainable pet products.


⭐️ MAIN OBJECTIVE/GOAL FOR THIS PROJECT: 

ePaw is an emerging brand that needed to develop a clear identity and branding. A polished, professional brand identity/ brand story will establish the overall tone/voice, increase brand awareness and attract more customers to the owner’s business. Having a strong brand identity builds trust and credibility with the owner’s customers and future business partnerships. 


⭐️ RESULTS— PROJECT SUCCESS!

My Client was extremely happy with the Brand Story I wrote for her. 💯💯💯 And she was thrilled about the “something extra” that I provided!— See below for details on that!


⭐️ So you can get a sense of my work ethic and writing style, I took this project to THE NEXT LEVEL and went above and beyond my Client’s expectations.

➡️ In addition to writing her Brand Story, I also created a mini “mock-up” WEBSITE for my Client, so she would be able to see how the copy would flow. My Client did not request this, nor was it part of the job requirement--- I just did this on my own because I know my Clients, like yourself, always like seeing their brand COME TO LIFE! PLEASE NOTE: This is a mock-up website designed only for layout purposes and to show the flow of the copy. This is not the official website for ePaw.

GRAMMARLY REPORT

GRAMMARLY REPORT

 
Brand Story for Chicago-based apparel company, BEN X TIL
 
UPWORK REVIEW: BRAND STORY/COPYWRITING

UPWORK REVIEW: BRAND STORY/COPYWRITING

THE BEN X TIL STORY

It all started with a Lemur.

Ben Chavez, Co-Founder of Ben x Til, shares with us the story on what led to the creation of Ben x Til.

“I’ve always loved art, but I was discouraged to have “art” as a career. I found myself trapped in unfulfilling jobs--- I felt lost and I wanted to find more PURPOSE in my life. It was then I decided to move to Portland. Infused with newfound inspiration, I quickly got back into painting and created the “Lost” Lemur piece.

I printed my Lemur artwork on a hoodie and sent it to my Chicago friend, Til (current business partner and Co-Founder of Ben x Til).

Til sported the Lemur hoodie everywhere in Chicago and to his amazement, people flooded him with compliments--- asking where they could get a Lemur hoodie like his. I knew at that point, we had something really special. “Lost” brought purpose back into my life and gave me a direction to follow.”

ABOUT THE FOUNDERS OF BEN X TIL

Ben shares, “Til and I have known each other for 9 years. We relate so well with each other because we both believe in enjoying the experience of life and being in the moment. Starting a business together just seemed, well, natural--- like an excellent adventure and we were super pumped about sharing our wearable art with the world."

In early 2019, Ben Chavez and Til Yates, decided to make their dream a reality--- and just like that, the Ben x Til brand was born.

Ben’s chill personality and Til’s caring heart create a smooth blend of magic and inspiration, creating a solid foundation for the Ben x Til brand.

In only a few months after launching Ben x Til, people were responding with joy and excitement from their unique, artful clothing line.

Our clothing connects people. And that’s what Ben x Til is all about: Connectedness.

OUR CLOTHING CONNECTS PEOPLE

Everyone has struggled with direction in his or her life— whether “lost” emotionally, spiritually or even physically. Finding one’s self is a journey that can be challenging, yet exciting, too. Ben x Til is for those who desire a more purposeful, meaningful life. Our clothing represents hope, love, expression and the courage to find your own path.

What makes our clothing so unique is the fact that we use REAL paintings on our apparel, created by company Co-Founder, Ben Chavez. Ben’s unique artistic approach combines acrylic paintings and wood burning techniques to create captivating and inspiring art pieces.

FUTURE OF BEN X TIL

Supporting our community is important to us. A goal of ours is to get local artists involved with our brand. For us, it’s all about UNITING our community with the power of art. Art builds strength within our community.

We believe having a connection with art and nature is essential in life. Art IS nature--- it inspires, heals and connects people.

Ben x Til--- connecting NATURE and PURPOSE with ART.